Nov 8, 2017
Melissa Agnes is the President and Co-Founder of Agnes + Day Inc. She is a sought-after keynote speaker and, as a consultant, she helps global brands and government entities prevent and manage a wide range of issues and crisis, ultimately guiding organizations to implement what she calls a crisis-ready culture. As a keynote speaker, she travels the world speaking to government and international organizations such as the Ministries of Foreign Affairs and NATO, as well as a wide range private and public companies, and universities.
Today, Melissa explains the importance of knowing the difference between an issue and a crisis and the effect of social media when it comes to negative issues and viral videos. She also shares her insight on theUnited Airlines’ airplane scandal and Oreo’s simple yet perfectly executed political stance regarding the LGBT community.
“No matter what the crisis - no matter where it originates - social media is a factor in crisis management.” – Melissa Agnes
Today on Spot On Insurance:
Connect with Melissa Agnes
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