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Ep. 177: Evan Knox: Adding the Power of Caffeine into Your Marketing

Aug 11, 2020

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Evan Knox is the Founder and Chief Marketing Officer of Caffeine Marketing, a digital marketing agency that helps businesses build profitable marketing strategies. They have services and programs that can help clients get more leads, achieve better ROI, and have a bigger brand impact. Evan specializes in overall marketing strategy, social media marketing, sales funnel creation, SEO, and website design. Evan is also a Facebook Certified Buying Professional and a Facebook Certified Planning Professional.

Evan joins us to share a few business hacks when it comes to marketing and what sets Caffeine Marketing apart from their competition. He describes what it’s like to be part of a family of entrepreneurs and why he started Caffeine Marketing. He explains the importance of tracking marketing data, especially Facebook ads and the difference between brand marketing and direct marketing. He discusses why you should write your brand story as a guide instead of as ‘the hero’. Evan also shares how you can communicate your business knowledge and expertise to your customers.

"If you don't look at marketing like a science experiment, then you don't know which is a solution and which is not." - Evan Knox

Today on Spot On Insurance:

  • Who Evan Knox is and how he got to where he is today.
  • What it's like to be part of a family of entrepreneurs.
  • Evan's faith and doing service as part of the Christian community.
  • How Evan started Caffeine Marketing and what his initial goal was.
  • Evan's advice to entrepreneurs in solving their brand awareness problem.
  • The difference between brand marketing and direct marketing.
  • Writing your brand story as the guide.
  • What sets Caffeine Marketing apart from the competition.
  • Monitoring the returns of investments from your social media ads.
  • How to best communicate your expertise to those who aren't experts. 

Key Takeaways:

  • Tracking your marketing data is a metric critical to the success of your business.
  • Knowing the hardships of people all over the world can keep you grounded in life and in business.
  • Solving your marketing problems requires a more scientific approach.

Resources Mentioned:

Connect with Evan Knox:

This episode was brought to you by…..

Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.

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