Aug 11, 2020
Evan Knox is the Founder and Chief Marketing Officer of Caffeine Marketing, a digital marketing agency that helps businesses build profitable marketing strategies. They have services and programs that can help clients get more leads, achieve better ROI, and have a bigger brand impact. Evan specializes in overall marketing strategy, social media marketing, sales funnel creation, SEO, and website design. Evan is also a Facebook Certified Buying Professional and a Facebook Certified Planning Professional.
Evan joins us to share a few business hacks when it comes to marketing and what sets Caffeine Marketing apart from their competition. He describes what it’s like to be part of a family of entrepreneurs and why he started Caffeine Marketing. He explains the importance of tracking marketing data, especially Facebook ads and the difference between brand marketing and direct marketing. He discusses why you should write your brand story as a guide instead of as ‘the hero’. Evan also shares how you can communicate your business knowledge and expertise to your customers.
"If you don't look at marketing like a science experiment, then you don't know which is a solution and which is not." - Evan Knox
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Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.
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