Aug 3, 2021
Jennifer DeFrenza is the Vice President of Marketing at Surex, an online insurance company based in Ontario, Canada. As Vice President of Marketing, she is responsible for employing, developing, and overseeing the company’s many marketing initiatives. She helps Surex achieve their short and long-term goals, improving their brand awareness, and executing marketing strategies for revenue and growth. Before becoming Vice President, Jennifer was Surex’s Director of Digital Marketing.
Jennifer joins us to discuss the professional risks she took to get where she is today. She shares the challenges of raising a family, helping her husband start a business, and climbing the ladder to success in insurance. She explains her role at Surex, the importance of digital marketing post-COVID-19, and what it means to have a team assigned for your company’s social media growth. Jennifer also describes the benefits and drawbacks of outsourcing and having your own group for marketing.
"COVID taught us digital marketing is really something you need to have." - Jennifer DeFrenza
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This episode was brought to you by…..
Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.
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