Oct 5, 2021
Lindsay Corran is the Creative Director at GeoVera, an insurance company that markets to catastrophe-exposed properties and areas focusing on earthquakes. As Creative Director, Lindsay is tasked to align creative vision with their company’s business strategies, especially for property and casualty insurance brands. Lindsay’s been with GeoVera for almost 22 years (since 1999), but her first job was for a company that made her their go-to operator for all concerns related to the infamous Y2K Bug.
Lindsay joins us to discuss how she bridges the gap between the regular consumer and the complexities of getting earthquake insurance. She shares her previous work with managing a “Y2K Data Desk” in 1999 and why she didn’t like working in insurance at the time. She describes how living in California made her curious about earthquake insurance and explains how agents are in danger of being eliminated as more companies are leaning towards direct-to-consumer programs. Lindsay also discusses how her social media skills have generated GeoVera a considerable following.
"In social media, people don't want to follow companies, they want to follow people. And they want to engage with people." - Lindsay Corran
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This episode was brought to you by…..
Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com
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