Nov 9, 2021
Bill Conners is the CEO of ForMotiv, a company that provides tools capable of delivering real-time user intent scoring by analyzing a customer’s digital behavior when they engage with online applications and forms. As CEO, Bill specializes in sales, market research, marketing strategy, and sales processes. Woody Klemmer is ForMotiv's Head of Growth and is responsible for being on top of the company’s growth strategies.
Bill and Woody join us to share how ForMotiv can give companies an edge with data gathered from a user’s ‘digital body language.’ They discuss how most communication is non-verbal and how their tool works in understanding a user's motive and intent. They explain the need for understanding digital human behavior in today’s faceless digital interactions. They also describe the different approaches they take when working with foreign countries and their regulatory requirements.
"90% of the human language is body language." - Bill Conners
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