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Aug 23, 2022

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William Gammon is the Principal Owner and Founder of Gammon & Associates. He helps serious business owners grow their list of clients, improve sales, and generate more revenue and profits quickly and efficiently. William is recognized for helping his clients exponentially grow their bottom line within 12 months without working more hours. With over 30 years of experience in the financial industry, William has honed his craft for building businesses and growing their leaders. He specializes in sales, marketing strategy, and individual and group coaching.

William joins us to discuss the three cornerstones of a successful business. He shares how he discovered the benefits of coaching while playing chess against a grandmaster and discusses the best way for a company to stay afloat, especially during financial disruptions like COVID-19 or the Russia-Ukraine war. He explains the best way leaders can kickstart their marketing strategies and the importance of being transparent about risks, rewards, and business results. William also shares his wisdom on why more success often equates to more giving back.

"One of the things losing teaches you is how to win." - William Gammon

Today on Spot On Insurance:

  • William's childhood and the moment his father asked him to move across the globe
  • How William learned the importance of coaching from chess players
  • William's chess skills and highlights
  • How William got started in business coaching
  • What William believes are the three cornerstones of a successful business
  • The best way to turn clients into friends
  • Being transparent about risks, rewards, and business results
  • Why you should change your strategy with the times
  • How business leaders should kickstart their marketing
  • William's advice to those who are unsure about where they are professionally

Key Takeaways:

  • If you're not getting enough leads, you're not fishing in the right pond.
  • Sometimes we don't see what's coming, but when it's here, we need to recognize it and be open to creating ways to do what's right.
  • The biggest building block in any business is underpromising and overdelivering.

Connect with William Gammon:

This episode was brought to you by…..

Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit

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